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Gray Label

"Organic apparel for the little minimalist," specially designed for children under 8 years, is the creation of Emily Gray, an experienced Dutch designer and a fan of timeless, clean-cut and non-gendered styles. The neutral shades work as a nice alternative to the usual loud colours and patterns, the materials are top-quality and 100% organic. Be warned, though: you might get a case of serious envy of your kids' stylish new wardrobe.