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Hibi is an incense stick that takes the convenient form of a box of matches and includes incense holder, allowing for easy use without an additional lighting device. This innovation has resulted from a collaboration between two traditional Japanese industries based in Hyogo Prefecture: the incense manufacturers of Awaji Island and the match-makers of Harima. After 3 years of collaborative effort, these traditional Japanese crafts have been united in a single product which offers a way to fragrance your home 'hibi' - a Japanese term which translates as 'day by day'.